Business

Why Business

Keele’s Business School operates within the Science and Innovation Park, giving students direct access to internships, knowledge-exchange partnerships, and entrepreneurial initiatives right on campus. The environment blends research culture with academic expertise in practical ways.

Among England’s 100+ universities, only 15 hold broad-based status—and Keele is one of them, having earned Gold in the Teaching Excellence Framework in both 2017 and 2023 for consistent teaching quality.

Business Management

Business Management BA weaves professional and academic development throughout the entire degree, preparing graduates who can think critically, solve problems creatively, and choose between an industry placement year or entrepreneurship experience.

The curriculum balances theory with practice across leadership, strategy, marketing, and HR, while emphasizing sustainable development and business ethics. Students also engage with Global Challenge Pathways, which means working on real business cases rather than hypothetical scenarios.

Management with Entrepreneurship

Business Management with Entrepreneurship BA merges foundational business principles with specialized modules in creativity, innovation, business planning, and new venture creation—combining theory with hands-on experience through real projects.

The program emphasizes networking with successful entrepreneurs while building pitching and negotiation skills. Graduates emerge ready to launch startups, drive business development, consult on innovation, or step into leadership roles at venture funds and accelerators.

Business Technology at Keele University

BSc Business Technology addresses growing demand for specialists who understand both operations and emerging tech. The program develops expertise in information systems, cybersecurity management, and artificial intelligence, preparing graduates for roles in tech companies, financial services, and the public sector.

Built around industry collaboration, the curriculum explores how technology reshapes business environments. Students apply technical skills to everyday situations while learning project management and strategic approaches that keep organizations competitive.

International Business

International Business MSc at Keele University tackles cross-cultural dynamics and market differences that shape global business challenges. The program covers globalization theory and practice, international trade and investment, plus managing distributed teams across borders.

At its center sits a professional project where students choose between research, consulting work, or developing a strategic business proposal. Graduates also earn a Sustainability Passport from Keele Business School, confirming they can weave sustainable practices into professional contexts.

Business Analytics

MSc Business Analytics develops skills that employers prize: data analytics, machine learning, and statistical modeling, all backed by hands-on experience with visualization tools and business intelligence platforms.

The program explores big data technologies and cloud platforms within business contexts, tackling questions of data management, security, and storage. Students also examine how AI reshapes business analytics, engaging with the latest developments in artificial intelligence for this field.