Business

Why Business

SRH Hochschule is accredited by the Science Council and System Accreditation Council, and since 2010 has held family-friendly university status. Its AACSB membership and high CHE rankings not only confirm the school’s reputation but also give graduates access to prestigious internships and career opportunities at leading companies in Germany and Berlin.

International Business Administration

The International Business Administration program offers comprehensive management training with a strong focus on developing soft skills. Students explore economic contexts within international companies while mastering digital marketing, human resource management, and strategic planning. Project-based learning in global teams helps them tackle complex challenges collaboratively, which later becomes essential for building successful careers in international business environments.

Digital Marketing at SRH Hochschule

The Digital Marketing program immerses students in the dynamic world of online promotion, where they study SEO strategies, social media management, and content marketing techniques. As they master brand management, conduct market research, and analyze consumer behavior, students develop genuinely valuable expertise. Through hands-on projects, they refine both creative and analytical abilities, ensuring career flexibility and readiness to work with cutting-edge digital tools in rapidly evolving business landscapes.

Supply Chain Management

The Supply Chain Management Bachelor program introduces students to the fundamentals of supply chain operations, including global procurement and logistics. Special attention goes to enterprise resource planning systems, with emphasis on practical SAP experience. Through project work, students at the school apply their knowledge in real settings, which prepares them for in-demand positions in manufacturing, trade, and logistics while opening career opportunities at industry-leading companies.

International Management: Creative Leadership

The International Management Creative Leadership program harmoniously blends international management theories with creative leadership approaches. Throughout their studies, students develop innovative thinking, strategic communication, and project management skills. Participation in interactive projects and workshops allows them to implement ideas in actual business environments, shaping leaders who can effectively work in multicultural teams and guide companies toward success.

Executive MBA in General Management

The Executive MBA General Management MA program covers economic theories, strategy development, finance, and digitalization, providing students with well-rounded management education. Here they cultivate the leadership and analytical skills needed for executive positions such as CEO, CFO, or marketing director. Through this program, graduates become ready to make sustainable management decisions and adapt to change, ensuring they can effectively lead companies toward success.