Marketing

Why Marketing at Aston

Aston University’s marketing programs consistently appear in global rankings, placing in the top 100 worldwide according to QS World University Rankings by Subject 2025. The institution’s strategic marketing master’s program secured third place nationally in Eduniversal’s 2025 rankings. Beyond these achievements, Aston integrates professional credentials directly into coursework—students earn their CIM certification while studying. This approach reflects the business school’s triple international accreditation, a distinction held by just 1% of institutions globally, while its partnership with Digital Marketing Institute grants graduates dual qualifications.

Digital Marketing (Undergraduate)

The BSc Digital Marketing weaves together foundational theory and contemporary industry tools. Students explore content creation, user experience design, social media strategy, analytics, and influencer collaboration—disciplines that define today’s digital landscape. A mandatory placement year lets them apply these concepts within agency environments, where they observe how specialist teams operate. Graduates emerge prepared for roles in digital agencies, data analysis, content development, or influencer management, carrying both their degree and CIM certification with Level 6 exam exemptions that accelerate their professional advancement.

Digital Marketing and Analytics (Postgraduate)

Aston Business School’s MSc Digital Marketing and Analytics develops specialists capable of navigating big data, e-commerce platforms, and complex digital strategies. Graduates receive dual credentials—a master’s degree alongside DMI’s Professional Diploma in Digital Marketing, a combination that resonates with employers internationally. The program employs block teaching, an approach where students tackle subjects sequentially rather than simultaneously, allowing deeper immersion in each topic while reducing cognitive strain. Through this structure, they develop expertise in digital communications, brand management, data metrics, and project coordination across global markets.

Digital Marketing at Aston University

The Level 6 BSc Digital Marketing Degree Apprenticeship serves those seeking to merge employment with academic study. This format suits early-career professionals or school graduates aiming directly for industry roles, as theory translates into practice immediately—participants work as full employees while receiving mentorship from seasoned practitioners. They master planning, launching, and evaluating digital campaigns in real time. Upon completion, apprentices hold both a bachelor’s degree and an apprenticeship certificate, having developed skills in communication planning, online analytics, content marketing, and digital advertising. Career trajectories include positions as digital marketing specialists, social media managers, SEO experts, or e-commerce coordinators.

Marketing (Undergraduate)

The BSc Marketing connects classroom learning with industry realities through instructors who’ve worked within the field themselves. Rather than merely absorbing theory, students learn to deploy concepts creatively and strategically, selecting specializations as they progress. The first year establishes a comprehensive foundation, the second focuses on applying theories to actual business scenarios, and the final year offers elective flexibility aligned with personal interests. This program, ranked 16th nationally by the Complete University Guide 2024, cultivates management capabilities, problem-solving aptitude, and adaptability—qualities that prepare graduates for careers in international marketing, social media strategy, or market analysis.

Strategic Marketing Management

The MSc Strategic Marketing Management, ranked 45th globally in QS Masters World Rankings 2025, carries CIM accreditation that accelerates access to industry qualifications. Developed in collaboration with the Chartered Institute of Marketing, the curriculum ensures alignment with sector demands while remaining accessible to students from diverse backgrounds, including those without prior marketing experience. Content spans digital marketing, brand stewardship, and strategic planning. Block teaching enables concentrated focus on individual disciplines, enhancing retention while easing academic pressure. Participants strengthen strategic thinking, analytical capabilities for market research, and data-driven decision-making—competencies that position them for leadership roles within evolving marketing environments.