Art and Design

Why Art and Design at AUB

Arts University Bournemouth has transformed its studios into industry environments where students work with the same tools professionals use daily. Adobe, Lectra, CLO3D and Browzwear run in computer labs, while Cornely embroidery machines, Dubied knitting equipment, Vizoo fabric scanners and digital looms fill adjacent workshops. This setup yields tangible results: the fashion course consistently wins international innovation awards, graduates join major creative agencies and fashion houses, and business programs carry Chartered Management Institute accreditation. Industry partnerships and real projects begin in the first year.

Fashion at Arts University Bournemouth

BA (Hons) Fashion merges craft techniques with digital tools and ethical thinking, guiding students from concept to finished garment while exploring how clothing and body become spaces for artistic expression. The course has earned international recognition for innovative projects and maintains strong industry connections. Students choose their focus—design, textiles, digital innovation or product development—building portfolios aligned with specific career goals. Social and environmental questions anchor every discussion, preparing those who will reshape the industry.

Fashion Communication

Successful campaigns emerge from communicators who manage marketing, branding, styling and trend forecasting in a £26 billion industry. BA (Hons) Fashion Communication teaches visual storytelling through photography, video and brand identity development. The first year explores fashion as communication language and introduces visual media work. Second-year students examine consumer behavior while responding to real company briefs, then complete their journey by building portfolios for exhibitions and launching their careers.

Graphic Design

BA (Hons) Graphic Design operates on the premise that design shifts perception and behavior—ideas become tangible objects through creativity and skill. Learning happens through industry collaborations and solving authentic problems. The program engages with emerging technologies while addressing climate crisis, social inequality and cultural transformation. Graduates develop strong conceptual and technical abilities, understand graphic design’s societal impact, and know how studio teams function in professional settings.

Fashion Management and Strategy

BSc (Hons) Fashion Management and Strategy offers business education rooted in values and tailored to the fashion and lifestyle sectors. Chartered Management Institute accreditation means graduates receive CMI Level 5 qualification and Foundation Chartered Manager status alongside their bachelor’s degree. Students master strategic planning for fashion companies while prioritizing ethics—considering business impact on people, animals and environment alongside creative and financial success. This approach permeates every module’s content.

Animation Design

FdA Digital Animation Design and Production prepares students for all stages of animation creation—from life drawing and 2D design to stop-motion, character development, scriptwriting and lighting work across 2D, 2.5D and 3D formats, including post-production with effects and color grading. The program trains animators for both independent and collaborative work, teaching idea pitching, production workflows and role understanding. Each graduate leaves with a robust portfolio demonstrating editing and sound design capabilities.

Digital Fashion Innovation

MA Digital Fashion Innovation at Arts University Bournemouth prepares specialists who will shape digital fashion’s future. The course spans digital products (DOPs), augmented reality, digital textiles and the “phygital” concept that blurs physical and digital boundaries, integrating AI and machine learning. Practice-based research and interdisciplinary methods enable graduates to lead emerging sectors. Business connections, real projects and international collaborations develop entrepreneurial skills, while admission requires no prior digital fashion experience—the program welcomes professionals from related fields including apparel design, textiles, visual effects and gaming.