Business

Why Business at AUB

Creative industries now demand professionals who grasp both strategy and the logic behind game development or digital content. Arts University Bournemouth built its business education around live projects, offering students a year of professional practice between their second and final year. This placement lets them apply what they’ve learned while building career connections before graduation. The university’s Innovation Studio brings together research teams, startups, technical specialists, and postgraduates, creating an environment where students work with current equipment and watch theories transform into commercial products.

Business in Gaming

Gaming has evolved into a billion-dollar economy with complex monetization models and global markets. The BA (Hons) Business of Games program prepares students for roles managing studio finances, building marketing strategies from indie titles to AAA releases, navigating publishing processes, and working with technologies like blockchain. The course also addresses industry ethics, including gender equality and identity representation, combining these perspectives with technical development knowledge. Graduates emerge ready to create business plans, understand revenue models, and connect with producers and studio leaders—skills that open paths to publishing, studio management, or launching their own ventures.

Content and Marketing at Arts University Bournemouth

Digital content drives brand communication, while strategy determines success. BA (Hons) Content Creation with Marketing teaches students to produce materials for various platforms while understanding business logic: analyzing audiences, working with data, planning campaigns. The program carries Chartered Management Institute accreditation, meaning graduates receive CMI Level 5 qualification and Foundation Chartered Manager status alongside their degree. This prepares them for digital manager, content strategist, and SMM specialist roles where they’ll create materials, manage budgets, measure effectiveness, and build audience loyalty.

Innovation and Entrepreneurship

MA Innovation and Creative Entrepreneurship targets those launching projects or driving change in existing companies. Arts University Bournemouth structured the program around real cases with external partners—students learn to identify problems, select tools, and develop practical solutions. The course begins with self-discovery and motivation, moves through team collaboration, then concludes with an independent project. Its structure spans three 60-credit blocks: Orientation and Goal-Setting, Research and Collaboration, Creation and Strategy. This framework develops skills needed both for launching startups and implementing innovation in established organizations.