Business

Why Business at Coventry

Coventry University’s business school holds membership in five global associations that set worldwide standards, including the Chartered Association of Business Schools and European Foundation for Management Development, which connects it to 900 members across 91 countries. Beyond AACSB and PRME accreditations, the school earned the Small Business Charter Award for its entrepreneurship support, while QS awarded it five stars for teaching quality and facilities.

International Business Management

The International Business Management BSc (Hons) prepares graduates for a global economy where cultural differences and cross-border strategies drive corporate success. Students examine live cases with industry representatives, participate in COIL online projects with international professionals, and analyze how organizations enter new markets while developing strategic thinking alongside ethical decision-making frameworks that reflect real-world complexities.

Business Analytics and Management

Business Analytics and Management BSc (Hons) synthesizes numerical methods with managerial competencies, enabling graduates to shape data-driven organizational decisions. The shared first year with other students broadens professional perspectives and builds collaborative skills, while final-year modules like “Data Mining for Strategic Advantage” and “AI, Business Transformation and Change Management” equip them for working with big data during an era of digital transformation.

Advertising and Brand Management

The Advertising and Brand Management MA develops strategic, creative, and analytical abilities needed for managing brands in the digital age. Students create campaigns that incorporate sustainability, inclusivity, and responsible technology use while applying AR, VR, and AI to produce breakthrough advertising. In specialized labs, they work with industry software to build portfolios of digital campaigns that resonate with audiences.

Business Analytics at Coventry University

The Business Analytics MSc teaches students to interpret data, identify patterns, and make informed business decisions through data mining, qualitative and quantitative methods, plus visualization tools like Tableau, SPSS, Google Analytics, and NVivo. Students can pursue external consulting projects with real clients or write an academic dissertation, developing strategic thinking alongside the communication and research skills required for a data analyst career.

Global Business

The Global Business MBA cultivates leadership qualities for navigating rapid change by combining financial expertise, digital competencies, and sustainable development strategies. Students explore ESG integration, entrepreneurial initiative management, and data analytics applied to real challenges. Graduates gain tools for making corporate-level financial decisions and leading organizations focused on global expansion, choosing between a research dissertation or practical placement that consolidates knowledge.