Why Business
Macromedia University of Applied Sciences earned accreditation from the Science Council in 2016, which reflects its commitment to rigorous academic standards. Through partnerships with companies like Airbus, Google, and PwC, students gain access to internships and real-world projects, while instructors who bring both business and academic expertise create a balanced learning environment that prepares graduates for careers in global markets.
Bachelor in Business Management
The Business Management program equips students with skills in logistics, finance, and intercultural communication, preparing them to navigate global economic shifts. By working through practical cases involving innovations and digital business models, they develop strategies that drive growth. Graduates often secure positions at companies like SAP and Audi, where they work as project managers and financial analysts.
Brand Management at Macromedia University
In Brand Management, students learn to craft advertising campaigns and navigate complex brand architectures while developing both analytical and creative abilities. The curriculum integrates media development and social networks, which allows graduates to become strategic planners or brand managers at companies like Google and Adidas, where they oversee campaigns from initial concept through to performance analysis.
Bachelor in Music Management
Music Management immerses students in the cultural and business aspects of the music industry, where they analyze genres and distribution channels while combining musical knowledge with management capabilities. Graduates become adept at using digital marketing tools and interpreting data from platforms like Spotify to forecast artist success, which enables them to pursue careers with leading music companies.
Master in Strategic Marketing
The Strategic Marketing master’s program focuses on developing strategies within the context of digitalization and globalization. Students explore product life cycles, pricing strategies, and marketing research methods while mastering big data technologies and information visualization. Based in dynamic cities like Munich and Berlin, the program builds expertise in brand management and entrepreneurship, enabling graduates to create adaptive strategies for constantly evolving markets.
