Media

Why Media

University of Northampton’s media programs carry prestigious Broadcast Journalism Training Council accreditation. Through partnerships with BBC, Sky, and ITN, graduates earn certificates that employers value highly, which significantly improves career prospects. The Northampton Employment Promise ensures paid placements alongside regular internships, giving everyone hands-on industry experience. Alumni have gone on to build careers at BBC, BT Sport, and Sky News.

Advertising & Digital Marketing

The Advertising & Digital Marketing BA (Hons) at University of Northampton blends traditional principles with modern digital disciplines. Coursework covers digital marketing, advertising, branding, public relations, interactive and e-marketing, sales promotion, and marketing research. This breadth prepares graduates for roles like digital media director or social media manager across startups, charities, and public sectors. Digital Marketing Institute accreditation also offers an Associate-level certificate pathway.

Film & Digital Media Production

Creative Film, Television and Digital Media Production BA (Hons) delivers comprehensive training across short film production, TV studio broadcasting, documentary creation, creative video production, editing, directing, and screenwriting. Access to industry professionals’ masterclasses and modern recording equipment helps develop practical skills needed for successful careers. Graduates can pursue paths as directors, screenwriters, producers, and other specialists, bringing fresh perspectives and solid professionalism into their future projects.

Multimedia Journalism in Northampton

Multimedia Journalism BA (Hons) provides thorough preparation in both traditional and digital journalism. The curriculum encompasses news skills, news writing, journalism history and ethics, law and public affairs, broadcast skills, digital and design skills, plus media theory. Practical work includes 15 news days during the second year and building a portfolio of journalistic and academic pieces, which gives real-world experience that prepares everyone for professional newsroom environments.

Multimedia Sports Journalism

Multimedia Sports Journalism BA (Hons) focuses on sports journalism across multiple formats, covering audio and video production, sports reporting, media law, sports commentary, magazine journalism, sports media regulation, and documentary filmmaking. University of Northampton students create content for campus media while collaborating with local sports clubs and companies, including NLive radio. Practical skills like delivering live news and covering press conferences prepare graduates for careers at Sky Sports News and BBC Local Radio.