Why Media
Through partnerships with University for the Creative Arts and PPA Business School, Berlin School of Business and Innovation opens doors to elite programs like the Master of Digital Marketing while connecting students with internships at Google, Facebook, and Mercedes-Benz. These collaborations create opportunities that extend beyond conventional academic boundaries, allowing participants to engage with industry leaders while building practical expertise.
Master of Digital Marketing
Over four semesters, the MSc Digital Marketing at Berlin School of Business and Innovation develops comprehensive understanding of marketing principles and digital strategies. The first three terms cover core disciplines ranging from marketing communications to strategic management, while modules such as Digital Marketing Communications and Project Management help students deepen theoretical knowledge and refine practical skills through simulations of real business challenges.
Additional Courses at Berlin School of Business
The Digital Marketing ProSuite module brings practical depth to the program through five specialized courses spanning SEO to Google Analytics, where students work on real projects. They learn to optimize websites for search algorithms, create high-conversion advertising creatives, and measure campaign effectiveness through metrics.
Graduates can pursue training in the following areas:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay-Per-Click Advertising (PPC)
- Digital Advertising Fundamentals
- Google Analytics Fundamentals
After Completing the Program
Graduates of the Digital Marketing master’s program at Berlin School of Business and Innovation understand how individual marketing elements converge into cohesive strategies. They track and anticipate trends by drawing on analytics and research, working with sources from industry publications to professional networks. These competencies open doors across private, public, and nonprofit sectors while providing tools for launching independent ventures. Career paths range from Digital Analytics Manager to Email Marketing Specialist.
