Why Media
As the media industry undergoes constant evolution, Global Business School GBSB has created programs that combine business fundamentals with specialized digital training. Students engage with both theory and hands-on practice as they prepare for an evolving field. The international setting in Barcelona naturally fosters critical thinking and keeps everyone attuned to emerging trends in digital innovation—essential when entering a challenging worldwide industry.
Business Management: Digital Communication and PR
The Bachelor of Business Administration and Digital Innovation, centered on digital communication and PR, opens pathways into international communications work. At this institution, students explore multi-channel PR campaigns, brand management, and how new technologies integrate. These foundations prepare them for roles in media relations, digital platform management, and brand positions at international companies—spaces where hands-on experience is crucial.
Digital Marketing at Global Business School
This Business Administration and Digital Innovation bachelor’s degree, emphasizing digital marketing, builds current skills through modules on SEO strategies, website optimization, and digital advertising. Graduates can apply what they’ve learned right away in professional settings. Specialized electives and a dissertation in digital marketing deepen their preparation for careers in marketing and product development—fields where these capabilities matter from day one.
