Media

Media Programme

Lancaster University Leipzig shapes its media programme around contemporary industry dynamics. Located in one of Germany’s creative hubs, the university connects students with diverse structures—from traditional print and broadcasting to digital platforms and cinema. Through practical engagement with these environments, they develop skills for navigating a rapidly evolving field while discovering where their interests and strengths converge.

Academic Process

Three years form the programme’s structure. Foundational courses arrive first, covering management, entrepreneurship, and the transformation from mass to social media. Students then encounter modules that deepen critical thinking—exploring perspectives on media and culture while building research capabilities for examining social contexts. Specialized topics in journalism, multimedia production, and game design emerge in the final stage, allowing concentrated focus on chosen directions.

BSc Media at Lancaster University Leipzig

Within this specialization, students select modules revealing distinct aspects of the field. Viral Media investigates digital content’s role by having participants create short videos reflecting contemporary or historical viral phenomena. Those studying Media and Visual Culture analyze how vision connects to knowledge, examining representations that influence power dynamics and identity formation. Social Media and Activism turns attention to platforms’ role in campaigns and movements, incorporating hands-on development of online initiatives.

Development and Projects

An Independent Dissertation Project marks the final year, offering choice between research-based writing and a media project accompanied by critical analysis. Employment-focused modules weave through the curriculum, beginning with self-reflection and opportunity awareness before advancing to career planning and hiring preparation during the second year. These components build readiness for professional transitions while allowing exploration of personal directions.

Practice and Industry

Real business cases and live projects integrate throughout. Within Games, Entertainment and Media, students craft video game concepts while investigating gamification’s broader influence. Recent additions include optional modules addressing strategic management principles, sustainability, values, ethics, and contemporary business practices. Such flexibility enables specialization aligned with career aspirations, fostering deep engagement with both media landscapes and management approaches that shape them.