Art and Design

Why Art and Design

Through partnerships with industry leaders like Jung von Matt, Fraunhofer, and Merck, University of Europe for Applied Sciences creates an ecosystem where theory transforms into practice. Graduates start their careers earning between €40,000 and €50,000, which reflects how thoroughly they’ve been prepared. Meanwhile, modern labs equipped with reproductive machinery and VR studios become creative testing grounds where ideas take tangible form.

Bachelor’s in Communication Design

The Communication Design BA program bridges classical principles with digital culture. Students explore everything from corporate identity development to web applications, with each module revealing new dimensions of visual language. Copy machines sit alongside gaming labs, creating a unique technological symbiosis that encourages experimentation. This approach explains why internships at advertising agencies often evolve into art director positions for those who’ve learned to blend traditional craft with digital innovation.

UX/UI Design at University of Europe

UX/UI Design BA transforms user experience into a compelling journey. Through ethnographic research and AR/VR technologies, students learn to design interfaces that genuinely respond to human needs. While mastering tools like Sketch and Adobe Creative Suite, they also spend a mandatory semester abroad, which catalyzes cross-cultural insights. These skills prove especially valuable at companies where IoT and AI serve as everyday tools for transforming reality.

Master’s in Generative Design and AI

Generative Design & AI MA reimagines the creative process itself, treating modern language models as digital brushes. Students at University of Europe for Applied Sciences design solutions for healthcare and retail sectors. Graduates go on to shape trends—from neural-network fashion collections to advertising campaigns that generate content in real time, demonstrating how AI becomes a collaborative partner rather than just another tool.

Master’s in Innovation Design Management

Innovation Design Management MA dissolves boundaries between sketchbooks and business plans. Students choose between “Innovation through Design” and “Innovation and Entrepreneurship” tracks, assembling their own competency toolkit. Working on projects for real companies develops practical skills where they learn to calculate not just pixels but ROI as well. This combination explains why graduates lead both design studios and tech startups with equal confidence.

Master’s in Visual Design and Interaction

Visual & Experience Design MA at University of Europe for Applied Sciences weaves narratives from code and emotion. Modules like “Culture in Technology” teach students to see living people behind interfaces, while “Graphic Practices” transforms data into visual stories. Learning through clusters mirrors design sprints—moving from sketch to prototype within weeks. This approach prepares graduates for environments where yesterday’s concept becomes tomorrow’s trend.