Marketing

Why Marketing at Hull

Hull’s Business School holds dual accreditation from AMBA and AACSB, a distinction shared by fewer than 2% of programs worldwide. This connects students with a global professional network that employers recognize and value. Additional accreditation from the Chartered Institute of Marketing (CIM) brings membership benefits, exemptions from certain qualification exams, and invitations to industry events where future marketers build connections and stand out in competitive job markets.

What sets the university apart is its emphasis on hands-on learning from day one. Students tackle real projects for Team GB, Microsoft, IBM, and McCain Foods, regularly winning CIM’s national competition The Pitch. Graduates find roles at Heinz, Red Bull, Kellogg’s, Siemens, and Nestlé, while others launch their own ventures using skills and networks they’ve developed.

Business Management with Marketing

The BA (Hons) Business Management with Marketing program bridges classic marketing practices—branding, consumer behavior, communications—with contemporary approaches like digital, social, and virtual marketing. Students simultaneously master broader business management, which makes them versatile professionals capable of launching sustainable ventures and adapting to diverse roles.

Practical experience begins immediately through live business projects, placements, and industrial practice that let students apply what they learn. Graduates work at Rolls-Royce, Next, and other major companies, or establish their own businesses supported by comprehensive training and a global alumni community.

Marketing

The BA (Hons) Marketing course carries CIM and AACSB accreditation, accelerating the path to professional qualification. Graduates complete their studies partially qualified, positioning themselves for higher starting salaries. They explore digital marketing, social media, market dynamics, and branding while learning to balance commercial objectives with social and environmental responsibilities.

Theory meets practice from the opening weeks through projects with real international brands. Participation in The Pitch competition sharpens presentation skills and strategic thinking, while CIM membership opens access to professional networks and events where students build career connections before graduation.

Marketing and Management at the University of Hull

BA (Hons) Marketing and Management suits those who want to become creative strategists capable of making management decisions and finding unconventional solutions to business challenges. It combines marketing concepts, consumer behavior, and digital marketing with management principles, developing dual competencies that make graduates sought after across industries.

Students work on live projects for Siemens Gamesa, Jaguar Land Rover, IBM, and Sony, undertake year-long placements, and participate in annual marketing challenges. CIM accreditation provides exam exemptions and competitive advantages, while belonging to a business school with AMBA and AACSB recognition confirms the high standard of preparation.

Digital Marketing and Advertising

The MSc Digital Marketing and Advertising program teaches students to work with TikTok and Meta algorithms, search engines, and effective digital advertising mechanics. They master digital marketing strategy, social media analytics, influencer marketing, and online customer experience management, preparing for careers in rapidly evolving digital environments.

This master’s degree combines theory—strategic marketing, consumer behavior, ethics—with practical skills in running advertising campaigns and working with media. Graduates become digital marketing managers, social media strategists, SEO specialists, and content marketers, or develop comprehensive marketing strategies for companies of any scale.

Marketing Management

MSc Marketing Management develops the managerial, analytical, and planning abilities required for marketing manager roles in international business environments. Students delve into market research, brand management, consumer psychology, and global marketing while mastering data analytics and ethical marketing practices.

The program emphasizes collaborative learning through Authentic Business Learning (ABL) projects, group assignments, and discussions that prepare students for effective work with colleagues and clients. Guest speakers with top management experience share insights from actual practice, helping students understand how to apply strategic thinking when making critical decisions.