Media

Why Media

The media department at the University of Stirling holds third place in Scotland and is among the top 20 institutions in the UK for communications and media studies, as stated in Complete University Guide 2026. Such accomplishments lead to successful career paths for graduates, enabling employment with organizations like BBC, Sky, STV, Netflix, Spotify, Amazon Prime, HBO, and CNN. In addition to educational achievements, students consistently earn significant recognition, including the Thomas Dunn Prize for exceptional performance and the Jonathan Witchell Prize for radio work.

Digital Media and Communications

The worldwide digital media sector is expanding at 12.8% per year through 2030, increasing demand for innovative professionals. The BA (Hons) Digital Media and Communications program trains specialists in game design, motion graphics, and marketing campaign analytics. Learners develop skills in a purpose-built digital lab featuring professional-grade software for web publishing, and their animation works regularly secure Best Animation at RTS Scotland Student Television Awards.

Film and Media

The UK’s film sector is expanding 4% during the period from 2022 to 2026, primarily propelled by Netflix and Amazon Prime activity. Stirling has obtained investment for a cutting-edge film facility designed to draw leading production enterprises. The BA (Hons) Film and Media course develops experts for this growing field via cinema theory, audio-visual editing, and documentary creation. Frequent interactions with representatives from BBC, Sky TV, and podcast industry specialists offer students authentic understanding of professional operations.

Journalism at University of Stirling

After instructing journalism for more than three decades, the University of Stirling has established its standing as a premier British program. Renowned broadcaster Jon Snow has even described the faculty as a unique phenomenon. The BA (Hons) Journalism Studies program encompasses both conceptual and hands-on dimensions, where students generate materials for print and digital platforms, maintain blogs, and develop visual content while receiving mentorship from active media practitioners in the industry.

Media Management

The UK is moving toward status as Europe’s primary entertainment marketplace, with creative sectors gaining prominence in the Modern Industrial Strategy 2025. The MSc Media Management course integrates academic principles with practical assignments for actual clients such as EdgyTV, Olive Blue, and Rogue Media. Participants create strategic analyses, podcasts, and promotional initiatives that form professional portfolios, equipping them for this evolving sector where creative thinking fuels progress.

PR and Strategic Communications

The worldwide PR industry is anticipated to achieve £103.04 billion by 2027, driven by technological developments and expanding digital media usage. The MSc Public Relations and Strategic Communication program has gained approval from the Chartered Institute of Public Relations, Europe’s most prominent professional organization. The curriculum features workshops at European institutions in Brussels and the Scottish Parliament in Edinburgh, with alumni receiving EUPRERA Master Thesis Awards on four occasions from 2019 through 2023.