Getting to Know Digital Media at the University of York
The University of York’s BA (Hons) Digital Media, Culture, and Communication explores how digital transformation reshapes everyday existence. Situated in a UNESCO Media Arts City, this program offers students a comprehensive lens on the field’s dynamics—tracing everything from personal identity formation to organizational structures and examining how these dimensions interconnect as digitization deepens across society.
Boundless Possibilities
Operating within the Sociology Department at the School of Arts and Creative Technologies, the course addresses topics that range from individual identity and organizational behavior to environmental futures and geopolitical shifts. As it considers AI’s expanding influence alongside the connections and tensions defining our networked world, the curriculum equips students with varied perspectives for understanding how digital forces shape culture and communication.
Course Content
Because the Sociology Department ranks 4th in UK research impact (REF 2021), students engage directly with faculty conducting cutting-edge work. Core modules combine with electives to prepare graduates for careers in media, marketing, communications, or journalism, while blending hands-on practice with theoretical frameworks that illuminate how digital change transforms communication, culture, and society at large.
