Marketing

Why Marketing at LBU

Leeds Beckett University ranked 10th in England for marketing programs in the 2025 National Student Survey, which reflects how its courses combine industry recognition with practical outcomes. Every program carries CIM (Chartered Institute of Marketing) accreditation, allowing students to skip portions of professional certification exams while building portfolios through live campaigns they develop during their studies. The client briefs they work on come from companies spanning multiple sectors:

• Warner Bros, Apple, Microsoft — technology and media
• Asda, Nestlé — consumer brands
• Disney, L’Oréal — entertainment and beauty

Marketing (BA)

This three-year Marketing BA covers brand strategy, digital analytics, behavioral psychology, and sustainable marketing, weaving theory into hands-on application from the start. Students dedicate 60 credits entirely to real-world projects, where they plan campaigns and respond to actual client briefs — work that directly shapes their professional portfolios as they progress through the degree.

Marketing and Advertising (BA)

The Marketing and Advertising BA bridges strategic thinking with creative execution, taking students from briefing through pitching and media planning. Workshops led by agency practitioners reveal how the industry operates day-to-day, while the optional year-long paid placement lets students apply what they’ve learned in professional settings before graduation.

Marketing and PR at Leeds Beckett University

This three-year Marketing and Public Relations degree focuses on managing public communications — reputation building, crisis response, and cross-cultural campaigns. Students participate in collaborative projects with universities across 16 countries, and their final module involves pitching to a real agency against a live brief, connecting academic work directly to professional practice.

MSc in Marketing and Digital Strategy

Leeds Beckett University also offers a one-year Marketing and Digital Strategy MSc for those who already hold relevant degrees or a CIM diploma with a year of experience. The program concentrates on multi-channel strategies, AI applications, and data-driven decision-making, with the final project available as consultancy work for an actual company if students choose that route.